“Wellness” is the latest trend for timeshare owners who want a healthier lifestyle, ARDA says.
A lot of people think the resolve to improve their health and wellness is limited to a New Year’s resolution, but the American Resort Development Association disagrees. The association believes the wellness trend is here to stay – and that people even want their vacations to reflect this interest in a healthier lifestyle.
“While the timeshare industry has long advocated the healthful benefits of regular time away to rejuvenate and relax,” ARDA notes, “resort developers continue to expand their vacation products with more options and access to healthful programs and activities.”
As ARDA noted, a growing number of timeshare resorts have expanded their offerings to include health and wellness components. They include fitness programs, enhanced spa services, cuisine packages, weight-loss regimens and concierge services to customize a specific healthy vacation experience.
“Health and wellness amenities are growing in popularity among timeshare owners and resorts are now using these programs to attract new timeshare consumers unfamiliar that such vacation products exist,” says Howard Nusbaum, president and CEO of ARDA.
“It makes good business sense to offer wellness programs at our resorts, for they complement the active lifestyles of our owners and guests,” said Ed Kinney, vice president, corporate affairs and communications, Marriott Vacations Worldwide. “Since 1984, we’ve been committed to offering relevant activities for all ages that balance our owners’ desires for relaxation and fun with staying active and maintaining a healthy lifestyle during their vacation.”
The Wellness Center at Marriott’s Desert Springs Villas offers classes ranging from yoga and Tai Chi to water fitness and shoulder and back strengthening.
Timeshare exchange companies RCI and Interval International enable their owners to experience new resorts and vacations through access to their resort member network, particularly access to international resorts where wellness programs have been offered for a long time.
“Many of our clients’ properties in the Americas and the Caribbean have fitness centers and full-service spas, and those with restaurants are presenting healthier menu options,” said David Gilbert, Interval International’s executive vice president of resort sales and marketing, Americas. “This increased consciousness of wellness is reflected in Interval’s most recent U.S. Мember profile. Reporting on their preferred vacation activities, nearly half of those surveyed include working out and exercising while close to 40 percent cite spa services.”
“Timeshare developers are always innovating to meet the changing demands of consumers and to offer products to make vacations more memorable,” added Nusbaum. “That is why our owners have repeatedly given the products an 85 percent satisfaction rating for the past five years, recognizing the value of an annual vacation.”
The American Resort Development Association is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations, resort management companies, and owners through the ARDA Resort Owners Coalition.
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